00510nam a22001217a 4500020002400000082001700024100005400041245005200095260002500147300003600172500002000208650016000228  a9789353435035 (pbk)  a658.802bAND  aAndreasen, Alan R.aPhilip kotleraDheeraj Sharma  aStrategic marketing for nonprofit organizations  aIndiabPearsonc2019  axxvii, 535 p.b: ill.c; 23 cm.  aIncludes index.  aStrategic marketingaOrganization's offeringvWorking with the private sectorvMarketing evaluationvManaging communicationsvNon profit organizationvFEAS