TY  - BOOK
AU  - Andreasen, Alan R.
TI  - Strategic marketing for nonprofit organizations
SN  - 9789353435035 (pbk)
U1  - 658.802 
PY  - 2019///
CY  - India
PB  - Pearson
KW  - Strategic marketing
KW  - Organization's offering
KW  - Working with the private sector
KW  - Marketing evaluation
KW  - Managing communications
KW  - Non profit organization
KW  - FEAS
N1  - Includes index
ER  -