Wirtz, Jochen  Christopher Lovelock  Jayanta Chatterjee <br/><br/>
Services marketing  people, technology, strategy 

 - Noida  Pearson India Education Services Pvt. Ltd  2018 
 - xxii, 817 p.  : ill.  ; 28 cm. 
<br/><br/> Includes bibliographical references, appendices, glossary and indexes. 
<br/><br/><label>ISBN: </label>9789332587687 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management sciences<br/>Services marketing--Marketing Communication--Revenue management--Customer relationship--Distributing services--Service quality--FMS--RSBM
<br/><br/><label>Dewey Class. No.: </label>658.8  / WIR