00606nam a22001217a 4500020002400000082001500024100006000039245005300099260005900152300003500211500007500246650016300321  a9789332587687 (pbk)  a658.8bWIR  aWirtz, JochenaChristopher LovelockaJayanta Chatterjee  aServices marketingbpeople, technology, strategy  aNoidabPearson India Education Services Pvt. Ltdc2018  axxii, 817 p.b: ill.c; 28 cm.  aIncludes bibliographical references, appendices, glossary and indexes.  aManagement sciencesaServices marketingvMarketing CommunicationvRevenue managementvCustomer relationshipvDistributing servicesvService qualityvFMSvRSBM