TY  - BOOK
AU  - Wirtz, Jochen
TI  - Services marketing: people, technology, strategy
SN  - 9789332587687 (pbk)
U1  - 658.8 
PY  - 2018///
CY  - Noida
PB  - Pearson India Education Services Pvt. Ltd
KW  - Management sciences
KW  - Services marketing
KW  - Marketing Communication
KW  - Revenue management
KW  - Customer relationship
KW  - Distributing services
KW  - Service quality
KW  - FMS
KW  - RSBM
N1  - Includes bibliographical references, appendices, glossary and indexes
ER  -