Manning, Gerald L Michael Ahearne Barry L. Reece

Selling today partnering to create value - Noida Pearson Indian Education Services Pvt. Ltd 2017 - 549 p. : ill. ; 25 cm.

Includes appendix and index.

9789332574137 (pbk)


Selling
Personal selling--Relationship strategy--Customer strategy--Presentation strategy--FMS

658.85 / MAN