Do online shopping drivers enhance the customer's online shopping adoption? The perspective of unified theory of acceptance and use of technology
- Islamabad (unpublished) 2020
- vi, 183 p. : ill. ; 29 cm. +CD
Submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy to the Faculty of Management Sciences Thesis supervisor: Dr. Abdul Qayyum Includes bibliographical references and appendix
Thesis (PhD)--Riphah International University, 2020