Muhammad Amjad Ur Rehman (15596)

Do online shopping drivers enhance the customer's online shopping adoption? The perspective of unified theory of acceptance and use of technology - Islamabad (unpublished) 2020 - vi, 183 p. : ill. ; 29 cm. +CD

Submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy to the Faculty of Management Sciences Thesis supervisor: Dr. Abdul Qayyum Includes bibliographical references and appendix

Thesis (PhD)--Riphah International University, 2020


English


Marketing --Offline brand trust--Online shopping --E-retailing--Technophopia--FMS

658.8 / AMJ