Do online shopping drivers enhance the customer's online shopping adoption? The perspective of unified theory of acceptance and use of technology
Muhammad Amjad Ur Rehman (15596)
creator
text
Islamabad
(unpublished)
2020
monographic
vi, 183 p. : ill. ; 29 cm. +CD
Submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy to the Faculty of Management Sciences
Thesis supervisor: Dr. Abdul Qayyum
Includes bibliographical references and appendix
Thesis (PhD)--Riphah International University, 2020
English
Marketing
Offline brand trust
Online shopping
E-retailing
Technophopia
FMS
658.8 AMJ