TY  - BOOK
AU  - Muhammad Amjad Ur Rehman (15596)
TI  - Do online shopping drivers enhance the customer's online shopping adoption? The perspective of unified theory of acceptance and use of technology
U1  - 658.8 
PY  - 2020///
CY  - Islamabad 
PB  - (unpublished)
KW  - Marketing
KW  - Offline brand trust
KW  - Online shopping
KW  - E-retailing
KW  - Technophopia
KW  - FMS
N1  - Submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy to the Faculty of Management Sciences; Thesis supervisor: Dr. Abdul Qayyum; Includes bibliographical references and appendix; Thesis (PhD)--Riphah International University, 2020
ER  -