Raja Ahmed Jamil (15556) <br/><br/>
Antecedents and consequences of skepticism toward online advertising with effects of moderating variables 

 - Islamabad   (unpublished)  2020 
 - viii, 186 p.  : ill.  ; 29 cm.  +CD 
<br/><br/> Submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy to the Faculty of Management Sciences  Thesis supervisor: Dr. Abdul Qayyum  Includes bibliographical references and appendix 
<br/><br/>Thesis (PhD)--Riphah International University, 2020 
<br/><br/><br/>English  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management sciences--Consumer skepticism--Online advertising--Emotional appeal--Entertainment--FMS
<br/><br/><label>Dewey Class. No.: </label>658  / AHM