00833nam a22001697a 4500040003600000082001300036100002900049245011000078260003600188300004000224500013400264500004000398500005300438502005600491546001300547650010300560  cRiphah International University  a658bAHM  aRaja Ahmed Jamil (15556)  aAntecedents and consequences of skepticism toward online advertising with effects of moderating variables  aIslamabad b(unpublished)c2020  aviii, 186 p.b: ill.c; 29 cm.e+CD  aSubmitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy to the Faculty of Management Sciences  aThesis supervisor: Dr. Abdul Qayyum  aIncludes bibliographical references and appendix  aThesis (PhD)--Riphah International University, 2020  aEnglish   aManagement sciencesvConsumer skepticismvOnline advertisingvEmotional appealvEntertainmentvFMS