TY  - BOOK
AU  - Raja Ahmed Jamil (15556)
TI  - Antecedents and consequences of skepticism toward online advertising with effects of moderating variables
U1  - 658 
PY  - 2020///
CY  - Islamabad 
PB  - (unpublished)
KW  - Management sciences
KW  - Consumer skepticism
KW  - Online advertising
KW  - Emotional appeal
KW  - Entertainment
KW  - FMS
N1  - Submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy to the Faculty of Management Sciences; Thesis supervisor: Dr. Abdul Qayyum; Includes bibliographical references and appendix; Thesis (PhD)--Riphah International University, 2020
ER  -