01022nam a22002057a 4500952012900000999001700129040003600146082001300182100002900195245011000224260003600334300004000370500013400410500004000544500005300584502005600637546001300693650010300706942000700809  00104071aIMCbIMCd2020-12-16eRiphah International Universityl0o658 AHMp54349r2020-12-16 00:00:00t1w2020-12-16yTH  c32128d32128  cRiphah International University  a658bAHM  aRaja Ahmed Jamil (15556)  aAntecedents and consequences of skepticism toward online advertising with effects of moderating variables  aIslamabad b(unpublished)c2020  aviii, 186 p.b: ill.c; 29 cm.e+CD  aSubmitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy to the Faculty of Management Sciences  aThesis supervisor: Dr. Abdul Qayyum  aIncludes bibliographical references and appendix  aThesis (PhD)--Riphah International University, 2020  aEnglish   aManagement sciencesvConsumer skepticismvOnline advertisingvEmotional appealvEntertainmentvFMS  cTH