TY - BOOK AU - Balakrishna, Sidharth TI - Case studies in marketing SN - 9788131757970 (pbk) U1 - 658.800722 PY - 2012/// CY - New Delhi PB - Pearson KW - Marketing KW - Consumer behavior KW - Management KW - Financial analysis KW - Investment bank KW - FMS N1 - Includes index ER -