TY  - BOOK
AU  - Thompson, Arthur A.
TI  -  Strategy :  winning in the marketplace : core concepts, analytical tools, cases
SN  - 9780073203133 (hbk)
U1  - 658.4012 
PY  - 2006///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Strategic planning
KW  - Conglomerate corporations--Management
KW  - Industrial management
KW  - Marketing strategy
KW  - Advertising
KW  - Sales promotion
KW  - Marketing
KW  - FMS
N1  - Includes index
ER  -