Keller, Kevin Lane  Parameswaran M.G.  Issac Jacob <br/><br/>
Strategic brand management  building, measuring, and managing brand equity 

 - India  Pearson  2013 
 - xxiii, 695 p.  : ill.  ; 25 cm. 
<br/><br/> Includes bibliographical references, glossary and indexes.<br/> 
<br/><br/><label>ISBN: </label>9788131756898 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management	<br/>Product management	--Brand name products	--Business management--Business ethics--FMS
<br/><br/><label>Dewey Class. No.: </label>658.827	  / KEL