00595nam a22001457a 4500 0 0 0 0 fsd fsd 2021-01-01 Book House 0 658.827 KEL 46477 2021-01-01 00:00:00 1 2021-01-01 BK 32489 32489 9788131756898 (pbk) 658.827 KEL Keller, Kevin Lane Parameswaran M.G. Issac Jacob Strategic brand management building, measuring, and managing brand equity India Pearson 2013 xxiii, 695 p. : ill. ; 25 cm. Includes bibliographical references, glossary and indexes. Brand name products--Management Product management Brand name products Business management Business ethics FMS BK