TY  - BOOK
AU  - Keller, Kevin Lane
TI  - Strategic brand management: building, measuring, and managing brand equity
SN  - 9788131756898 (pbk)
U1  - 658.827	 
PY  - 2013///
CY  - India
PB  - Pearson
KW  - Brand name products--Management	
KW  - Product management	
KW  - Brand name products	
KW  - Business management
KW  - Business ethics
KW  - FMS
N1  - Includes bibliographical references, glossary and indexes

ER  -