TY  - BOOK
AU  - Stone, Merlin
TI  - The Art of Marketing: Customer relationship marketing
SN  - 8124202192(pbk)
U1  - 658.8 
PY  - 2001///
CY  - New Dehli
PB  - Crest publishing house
KW  - Marketing
KW  - Product management
KW  - Relationship marketing
KW  - Branding (Marketing)
KW  - Advertising
KW  - Business communication
KW  - Export marketing
KW  - Internet marketing
KW  - FMS
N1  - Includes index
ER  -