TY - BOOK AU - Hollensen,svend TI - Global marketing SN - 9788131728147 (pbk) U1 - 658.84 PY - 2010/// CY - India PB - Pearson KW - Management Science KW - Global marketing KW - Export marketing KW - International trade KW - Market segmentation KW - Marketing management KW - FMS N1 - Include Index ER -