TY - BOOK AU - Anderson, James C TI - Business market management (B2B): Understanding,creating,and delivering value SN - 9788131731635 (pbk) U1 - 658.804 PY - 2011/// CY - India PB - Pearson KW - Small business KW - Small business and entrepreneurship KW - Business planning KW - Management of people and resources KW - Marketing KW - Money KW - FMS N1 - Includes Index ER -