00521nam a22001217a 4500020002400000082001500024100007000039245005500109260002500164300003600189500002000225650015400245  a9788131716830 (pbk)  a658.8bMAR  aKotler, PhilipaKevin Lane KelleraAbraham KoshyaMithilshwar Jha  aMarketing management ba South African perspective  aIndiabPearsonc2009  axlvii, 647 p.b: ill.c; 28 cm.  aIncludes index.  aMarketing program designaAnalyzing marketing performancevStrategic marketingvMarketing organizationvMarketing-ManagementvMarketing planningvFMS