Kotler, Philip <br/><br/>
Marketing management 

 - Upper Saddle River  Prentice Hall  2000 
 - xxix, 706 p.  : ill.  ; 24 cm. 
<br/><br/> Included appendix.<br/> 
<br/><br/><label>ISBN: </label>0130336297 (hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management sciences--Marketing environment--Market segmentation--Pricing policies--Services marketing--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8	  / KOT