TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing management
SN  - 0130336297 (hb)
U1  - 658.8	 
PY  - 2000///
CY  - Upper Saddle River
PB  - Prentice Hall
KW  - Management sciences
KW  - Marketing environment
KW  - Market segmentation
KW  - Pricing policies
KW  - Services marketing
KW  - FMS
N1  - Included appendix

ER  -