Dalrymple, Douglas J   Leonard J. Parsons <br/><br/>
Basic marketing management 

 - New York  Jhon Wiley & Sons, Inc.  1995 
 - xii, various pages.  : ill.  ; 23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780471586036 (pbk) 047158603x (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing--Management--Global economy--Focusing marketing--Strategy planning--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / DAL