TY  - BOOK
AU  - Dalrymple, Douglas J
TI  - Basic marketing management
SN  - 9780471586036 (pbk)
U1  - 658.8 
PY  - 1995///
CY  - New York
PB  - Jhon Wiley & Sons, Inc.
KW  - Marketing--Management
KW  - Marketing
KW  - Management
KW  - Global economy
KW  - Focusing marketing
KW  - Strategy planning
KW  - FMS
N1  - Includes index
ER  -