Lovelock, Christopher  Jochen Wirtz  Jaynta Chatterjee <br/><br/>
Services marketing  people, technology, strategy 

 - New Delhi  Pearson  2008 
 - xiii, 594 p.  : ill.  ; 25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9788177584509 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing strategy<br/>Marketing--Challenges--Advantage--Decisions--Environments--Dimensions--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / LOV