Zikmund, William G.  Barry J. Babin <br/><br/>
Marketing research 

 - New Dehli  Cengage learning  2007 
 - 632 p.  :ill.  ;23cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9788131505656(pbk) 8131505650(pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Scope of marketing--Research design--Data collection--Descriptive research--Attitude measurement--Causal research--Marketing ethics--International marketing--FMS
<br/><br/><label>Dewey Class. No.: </label>658.83  / ZIK