TY  - BOOK
AU  - Zikmund, William G.
TI  - Marketing research
SN  - 9788131505656(pbk)
U1  - 658.83 
PY  - 2007///
CY  - New Dehli
PB  - Cengage learning
KW  - Marketing research
KW  - Scope of marketing
KW  - Research design
KW  - Data collection
KW  - Descriptive research
KW  - Attitude measurement
KW  - Causal research
KW  - Marketing ethics
KW  - International marketing
KW  - FMS
N1  - Includes index
ER  -