@book{32776,
	author = {Khadija Afzaal (27588)},
	title = {Impact of customer experience on word of mouth and brand switching with gender as the moderator of the mediating role of brand image},
	publisher = {(unpublished)},
	year = {2019},
	address = {Islamabad },
	note = {Submitted in partial fulfillment of the requirements for the degree of Master of Science in Marketing to the Faculty of Management Sciences}
}