Khadija Afzaal (27588) <br/><br/>
Impact of customer experience on word of mouth and brand switching with gender as the moderator of the mediating role of brand image  a moderated mediation model 

 - Islamabad   (unpublished)  2019 
 - v, 97 p.  : ill.  ; 29 cm.  +CD 
<br/><br/> Submitted in partial fulfillment of the requirements for the degree of Master of Science in Marketing to the Faculty of Management Sciences  Thesis supervisor: Dr. Mubashir Hassan Zia  Includes bibliographical references and appendix 
<br/><br/>Thesis (MS)--Riphah International University, 2019 
<br/><br/><br/>English 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Brand image --Customer experience--Brand switching --FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / KHA