00870nam a22001697a 4500040003600000082001500036100002700051245016600078260003600244300003600280500014400316500004700460500005300507502005500560546001200615650007300627  cRiphah International University  a658.8bKHA  aKhadija Afzaal (27588)  aImpact of customer experience on word of mouth and brand switching with gender as the moderator of the mediating role of brand imageba moderated mediation model  aIslamabad b(unpublished)c2019  av, 97 p.b: ill.c; 29 cm.e+CD  aSubmitted in partial fulfillment of the requirements for the degree of Master of Science in Marketing to the Faculty of Management Sciences  aThesis supervisor: Dr. Mubashir Hassan Zia  aIncludes bibliographical references and appendix  aThesis (MS)--Riphah International University, 2019  aEnglish  aMarketing vBrand image vCustomer experiencevBrand switching vFMS