Impact of customer experience on word of mouth and brand switching with gender as the moderator of the mediating role of brand image
a moderated mediation model
Khadija Afzaal (27588)
creator
text
Islamabad
(unpublished)
2019
monographic
v, 97 p. : ill. ; 29 cm. +CD
Submitted in partial fulfillment of the requirements for the degree of Master of Science in Marketing to the Faculty of Management Sciences
Thesis supervisor: Dr. Mubashir Hassan Zia
Includes bibliographical references and appendix
Thesis (MS)--Riphah International University, 2019
English
Marketing
Brand image
Customer experience
Brand switching
FMS
658.8 KHA