TY  - BOOK
AU  - Khadija Afzaal (27588)
TI  - Impact of customer experience on word of mouth and brand switching with gender as the moderator of the mediating role of brand image: a moderated mediation model
U1  - 658.8 
PY  - 2019///
CY  - Islamabad 
PB  - (unpublished)
KW  - Marketing
KW  - Brand image
KW  - Customer experience
KW  - Brand switching
KW  - FMS
N1  - Submitted in partial fulfillment of the requirements for the degree of Master of Science in Marketing to the Faculty of Management Sciences; Thesis supervisor: Dr. Mubashir Hassan Zia; Includes bibliographical references and appendix; Thesis (MS)--Riphah International University, 2019
ER  -