01062nam a22002057a 4500952013200000999001700132040003600149082001500185100002700200245016600227260003600393300003600429500014400465500004700609500005300656502005500709546001200764650007300776942000700849  00104071aIMCbIMCd2021-02-02eRiphah International University l0o658.8 KHAp54587r2021-02-02 00:00:00t1w2021-02-02yTH  c32776d32776  cRiphah International University  a658.8bKHA  aKhadija Afzaal (27588)  aImpact of customer experience on word of mouth and brand switching with gender as the moderator of the mediating role of brand imageba moderated mediation model  aIslamabad b(unpublished)c2019  av, 97 p.b: ill.c; 29 cm.e+CD  aSubmitted in partial fulfillment of the requirements for the degree of Master of Science in Marketing to the Faculty of Management Sciences  aThesis supervisor: Dr. Mubashir Hassan Zia  aIncludes bibliographical references and appendix  aThesis (MS)--Riphah International University, 2019  aEnglish  aMarketing vBrand image vCustomer experiencevBrand switching vFMS  cTH