TY  - BOOK
AU  - Solomon, Michael R
TI  - Consumer behaviour : a European perspective
SN  - 9781292116723 (pbk)
U1  - 658.8342094	 
PY  - 2014///
CY  - India 
PB  - Pearson
KW  - Consumer behaviour
KW  - Management 			
KW  - Customer research
KW  - Social media
KW  - Marketing
KW  - Brands
KW  - FMS
ER  -