Muhammad Tahir (25239)

Impact of materialistic attitude and self esteem on compulsive buying behavior moderating role of intrinsic religiosity - Islamabad (unpublished) 2020 - vii, 70 p. : ill. ; 29 cm. +CD

Submitted in partial fulfillment of the requirements for the degree of Master of Science in Marketing Faculty of Management Sciences Thesis supervisor: Dr. Mubashar Hassan Zia Includes bibliographical references and appendix

Thesis (MS)--Riphah International University, 2020


English


Marketing management--Materialistic attitude--Islamabad malls--Cash and carry--Superstore--FMS

658.8 / TAH