Impact of materialistic attitude and self esteem on compulsive buying behavior moderating role of intrinsic religiosity
- Islamabad (unpublished) 2020
- vii, 70 p. : ill. ; 29 cm. +CD
Submitted in partial fulfillment of the requirements for the degree of Master of Science in Marketing Faculty of Management Sciences Thesis supervisor: Dr. Mubashar Hassan Zia Includes bibliographical references and appendix
Thesis (MS)--Riphah International University, 2020
English
Marketing management--Materialistic attitude--Islamabad malls--Cash and carry--Superstore--FMS