Bhargava, Rohit <br/><br/>
Personality not included :  why companies lose their authenticity--and how great brands get it back 

 - USA  Mc graw hill  2008 
 - xiv, 300 p.  : ill.  ; 21 cm. 
<br/><br/> Include index. 
<br/><br/><label>ISBN: </label>9780071545211 (hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Psychology<br/>Personality not included--Branding (Marketing)--Authenticity (Philosophy)--Industrial marketing--Marketing--PSY
<br/><br/><label>Dewey Class. No.: </label>658.827  / BHA