TY  - BOOK
AU  -  Bhargava, Rohit
TI  - Personality not included: why companies lose their authenticity--and how great brands get it back
SN  - 9780071545211 (hb)
U1  - 658.827 
PY  - 2008///
CY  - USA
PB  - Mc graw hill
KW  - Psychology
KW  - Personality not included
KW  - Branding (Marketing)
KW  - Authenticity (Philosophy)
KW  - Industrial marketing
KW  - Marketing
KW  - PSY
N1  - Include index
ER  -