Mickey C. Smith (editor) <br/><br/>
Principles of pharmaceutical marketing  

 - New Delhi  CBS Publishers & Distributors  2004 
 - xiv, 529 p.  : ill.   ; 22 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>8123908180 (hb) 0866569359 (hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pharmaceutical Marketing --Drug marketing--Pharmaceutical industry--Marketing principles--Drugs distribution--Marketing management--Business strategy--Promotion--RIPS
<br/><br/><label>Dewey Class. No.: </label>615.0658  / PRI