TY  - BOOK
AU  -  Mickey C. Smith (editor)
TI  - Principles of pharmaceutical marketing 
SN  - 8123908180 (hb)
U1  - 615.0658 
PY  - 2004///
CY  - New Delhi
PB  - CBS Publishers & Distributors
KW  - Pharmaceutical Marketing
KW  - Drug marketing
KW  - Pharmaceutical industry
KW  - Marketing principles
KW  - Drugs distribution
KW  - Marketing management
KW  - Business strategy
KW  - Promotion
KW  - RIPS
N1  - Includes bibliographical references and index
ER  -