Kotler, Philip  Gary Armstrong  Marc Oliver Opresnik  <br/><br/>
Principles of marketing 

 - Malaysia  Pearson Malaysia Sdn. Bhd.  2021 
 - 734 p.  : ill., Col.  ; 28 cm. 
<br/><br/> Includes bibliographical references appendices, glossary and index. 
<br/><br/><label>ISBN: </label>9789673498345 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Customer value--Customer engagement--Marketing strategy--Marketing environment--FMS --RIPP
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT