00580nam a22001577a 4500 0 0 0 0 IMC IMC 2021-04-02 Purchased: Allied Book Company 2268.33 4 658.8 KOT 54670 2024-01-02 00:00:00 2023-12-18 1 1521-INS 2021-04-02 BK 0 0 0 0 IMC IMC 2021-04-02 Purchased: Allied Book Company 2268.30 4 1 658.8 KOT 54671 2023-07-08 00:00:00 2023-05-29 2 1521-INS 2021-04-02 BK 0 0 0 0 MLK MLK 2021-09-07 Purchased: Golden Books 3006.16 0 658.8 KOT 64178 2021-09-07 00:00:00 3 655969 2021-09-07 BK 0 0 0 0 IMC IMC 2021-11-17 Purchased: Allied Book Company 2277.00 14 4 658.8 KOT 5020 2025-11-14 00:00:00 2025-07-09 4 BK Replaced Copy Provided by Amna Abbas (CMS 31543) 0 0 0 0 EVC EVC 2022-02-15 Purchased: Multi Line Book 2540.16 2 2 658.8 KOT 53133 2022-07-04 00:00:00 2022-05-27 5 03070 2022-02-15 BK 0 0 0 0 IMC IMC 2022-05-17 Purchased: Multi-Line Books 2685.00 3 2 658.8 KOT 55379 2023-07-04 00:00:00 2023-06-23 6 3117 2022-05-17 BK 33806 33806 9789673498345 (pbk) 658.8 KOT Kotler, Philip Gary Armstrong Marc Oliver Opresnik Principles of marketing Malaysia Pearson Malaysia Sdn. Bhd. 2021 734 p. : ill., Col. ; 28 cm. Includes bibliographical references appendices, glossary and index. Marketing Customer value Customer engagement Marketing strategy Marketing environment FMS RIPP BK