TY  - BOOK
AU  - Kotler, Philip
TI  - Principles of marketing
SN  - 9789673498345 (pbk)
U1  - 658.8 
PY  - 2021///
CY  - Malaysia
PB  - Pearson Malaysia Sdn. Bhd.
KW  - Marketing
KW  - Customer value
KW  - Customer engagement
KW  - Marketing strategy
KW  - Marketing environment
KW  - FMS
KW  - RIPP
N1  - Includes bibliographical references appendices, glossary and index
ER  -