Brown, Meta S. <br/><br/>
Data mining for dummies 

 - New Jersey  John Wiley and Sons, Inc.  2014 
 - xiv, 382 p.  : ill.  ; 24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781118893173 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Data mining<br/>Marketing research--Advertising research--Consumer behavior--Graphics --FC
<br/><br/><label>Dewey Class. No.: </label>006.312	  / BRO