TY  - BOOK
AU  - Brown, Meta S.
TI  - Data mining for dummies
SN  - 9781118893173 (pbk)
U1  - 006.312	 
PY  - 2014///
CY  - New Jersey
PB  - John Wiley and Sons, Inc.
KW  - Data mining
KW  - Marketing research
KW  - Advertising research
KW  - Consumer behavior
KW  - Graphics
KW  - FC
N1  - Includes index
ER  -