Keegan, Warren J.  Naval K. Bhargava  <br/><br/>
Global marketing management  

 - New Delhi  Pearson Prentice-Hall  2011 
 - xxiv, 670 p.  : ill.  ; 24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9788131730911 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Global marketing--Export marketing--Global market segmentation--Global marketing strategy--Global targeting--Product decisions--FMS
<br/><br/><label>Dewey Class. No.: </label>658.848  / KEE