00665nam a22001577a 4500952012100000999001700121020002400138082001700162100004200179245003300221260004300254300003500297500002000332650014800352942000700500  00104070afsdbfsdd2021-06-07eAllied book companyl0o658.848 KEEp48694r2021-06-07 00:00:00t1w2021-06-07yBK  c34953d34953  a9788131730911 (pbk)  a658.848bKEE  aKeegan, Warren J.aNaval K. Bhargava   aGlobal marketing management   aNew DelhibPearson Prentice-Hallc2011  axxiv, 670 p.b: ill.c; 24 cm.  aIncludes index.  aManagementaGlobal marketingvExport marketingvGlobal market segmentationvGlobal marketing strategyvGlobal targetingvProduct decisionsvFMS  cBK