Zikmund, William G. Barry J. Babin Jon C. Carr Atanu Adhikari Mitch Griffin

Business research methods a South-Asian perspective - Delhi Cengage Learning India Pvt. Ltd. 2016 - xxiv, 746 p. : ill. ; 28 cm.

Includes bibliographical references, glossary, appendices and index.

9788131520369 (pbk) 8131520366 (pbk)


Business research
Management research
Management sciences--Research methods --Business research--Sampling distribution --Research design--Data analysis --RSBM--FMS

658.0072 / BUS