TY  - BOOK
AU  - Ireland, Duane R.
TI  - Understanding business strategy: concept and cases
SN  - 032428246X (hb)
U1  - 658.4012	 
PY  - 2006///
CY  - Australia
PB  - Thomson
KW  - Business strategy
KW  - Strategic management
KW  - Maintain alliances
KW  - External environment
KW  - Management science
KW  - FMS
N1  - Includes index
ER  -